July 10, 2017

Posting on social doesn’t mean you should post the same thing on every platform. Each platform (Facebook, Twitter, Instagram, etc.,) has unique qualities, different strengths and purposes, and a specific best use case.

Your goal is to share content in a way that is natural for users on that social platform. You want to offer relevant content that your audience can engage with. To craft effective, engaging content for any platform, answer these questions:

  • What do people do on this platform?
  • Does my content fit with the mission, purpose or use of the platform?
  • What content can I modify or create for that audience?

Not sure about the audience? Start by getting on the platform to participate and observe. Then you can ask people who are using it why they use it and what they’d expect from your organization.

Taken from Tweet This, Not That: How to Write and Edit for Social Media, a webinar replay with Alysha Love at Poynter NewsU.

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Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current…
Vicki Krueger

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