March 21, 2017

Audience engagement is more than just a buzzword — it’s an essential part of journalism. By focusing on three topic areas — transparency, listening and outreach — you can build trust and engagement with audiences in today’s political landscape.

Here’s a checklist to help you get started with meaningful audience engagement from Jennifer Brandel, founder and CEO of Hearken:

  • How are you creating opportunities for participation?
  • How and how often are you letting people know they can participate?
  • What rewards are you offering for participating? Would you act on those rewards?
  • How are you thanking and acknowledging people’s participation?
  • How does their participation actually influence the work you do?
  • Where can they see their participation mattering / influencing the work you do?

Looking for more ideas? Come to Room for Trust: Creating Space for Real Engagement, a one-day Poynter workshop in San Francisco on April 21, 2017.

Taken from Lessons from #10YearsUP, a Poynter workshop supported by the Robert R. McCormick Foundation with takeaways and resources gathered at Poynter NewsU.

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Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current…
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