January 23, 2017

When you publish content, whether it’s a news story, blog item, tweet or Facebook post, your credibility is at stake. To ensure what you publish is fair, accurate and complete, ask the following questions:

  • Who else do you need to talk to?
  • Does this make sense?
  • What’s missing?
  • Have you kept opinion out of the information—or clearly labeled it as opinion?
  • Have you eliminated your bias and your sources’ bias as much as possible?
  • Have you filled in the gaps in information?
  • Have you made your reporting transparent?
  • Have you put the information in context?
  • Did you avoid sensationalism and are you showing why the topic is important in a clear and concise way?

Taken from Sources, Verification and Credibility, a self-directed course at Poynter NewsU.

Take the full course

Have you missed a Coffee Break Course? Here’s our complete lineup. Or follow along on Twitter at #coffeebreakcourse.

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current…
More by Vicki Krueger

More News

Back to News