Trust and Distrust in Online Fact-Checking Services
Social media sentiment analysis could offer lessons on building trust in fact-checking
Sentences with the phrase "Factcheck.org is" or "Snopes is" were collected from Facebook, Twitter and a selection of discussion forums in the six months from October 2014 to March 2015. Because Facebook crawling is limited to pages with more than 3,500 likes or groups with more than 500 members, the sample was stunted. In the end, 395 posts were coded for Snopes, 130 for StopFake and a mere 80 for Factcheck.org. Facebook pages for the two U.S. sites have hundreds of thousands of likes, so the findings that a majority of comments were negative ought to be read in light of the sample limitations. Still, the paper's coding of comments along themes of usefulness, ability, benevolence and integrity — and splitting across positive and negative sentiment — offers a template for future analysis.