The Complete Toolkit
This toolkit contains advice and resources for implementing AI literacy. Included is the full guide along with script and social media templates for engaging new audiences.
Talking About AI: Newsroom Toolkit
Created by MediaWise in partnership with The Associated Press and supported by Microsoft, this guide is for journalists and media professionals who want to incorporate AI literacy into their reporting and other newsroom processes. It offers practical strategies for explaining AI in accessible language, using audience-centered disclosure practices and educating audiences about how it all works.
Launch the Toolkit
AI and Your Audience
Designed for content creators, this short video series outlines best practices for engaging audiences about AI in a way that maintains your voice and your credibility.
Quick Tips
Use this tip sheet with audiences or as an easy overview of the toolkit content.
Webinar replay
Featuring MediaWise and Garance Burke from The Associated Press, this June 5 webinar reviews core toolkit concepts and implementation strategies. Includes a link to the slide deck.
In the news
Opinion | Why can’t newsroom leaders just be normal about AI?
A series of tumultuous generative artificial intelligence rollouts make clear that leaders need to listen before leaping
April 24, 2026
News organizations reconsider ties to AI company Nota after plagiarism findings
The Boston Globe told staff to stop using Nota’s AI tools; other outlets say the company still lists them as clients after they walked away
April 17, 2026
Opinion | What we learned from a failed Nota News experiment
From Josh Brandau, CEO of Nota
April 16, 2026
Opinion | How Poynter reported the AI plagiarism story that rattled journalism
In the latest episode of ‘The Poynter Report Podcast,’ we break down how the Nota story came together and what it means for trust in AI
April 16, 2026
