Table Stakes coach
Kate Myers joined First Look Media as its first executive director focused on revenue and operations in January 2017. First Look Media Works is a nonprofit devoted to fierce, adversarial journalism and defense of the First Amendment. She is developing the revenue strategy and business operations for The Intercept, Field of Vision, and the Press Freedom Defense and Grants Fund.
She is a coach for Poynter’s Table Stakes local news innovation program, which helps newsrooms make the transition to sustainable digital publishing.
Myers’ role at FLMW is to build the business that makes it sustainable and independent. She has been successful at launching and scaling its membership program, encouraging the audience to engage with The Intercept more deeply, and contribute financially. Myers is also focused on changing how The Intercept measures its success with its audiences — instead of measuring overall growth, focusing on targeted audience segments and products that serve those segments. Previously, she led growth strategy at Inside Higher Ed as the vice president for business development, launching their own targeted products to serve key segments of their audience. She also spent many years in various roles in digital product, business development, and audience and corporate strategy at National Public Radio. Myers is a proud alumna of the University of Maryland Baltimore County, and has an MBA from the Darden School of Business at the University of Virginia.