Robyn Tomlin is a veteran journalist, media executive and leader with a passion for using performance-driven change efforts to help news organizations transform and grow. Robyn is currently vice president for local news at McClatchy where she works to support local newsroom leaders across the country in their quest to build sustainable and healthy local news operations. Prior to taking on that role, Robyn served as the president and editor of The News & Observer in Raleigh, N.C., and the southeast regional editor for McClatchy.
She was first introduced to the performance-driven change methodology in 2015 as a participant/team leader for the inaugural Knight-Temple Table Stakes program in her role as vice president and managing editor at The Dallas Morning News. She later worked closely with several McClatchy teams that participated in the Major Metro Table Stakes program and the UNC-Knight Foundation Table Stakes Newsroom Initiative, she served as a coach with the Poynter Table Stakes program and she helped organize and lead the Gannett-McClatchy Table Stakes program as coach and trainer.
Robyn has deep experience in digital innovation and content strategy. She served as vice president of communications and chief digital officer of Pew Research Center, a non-profit, nonpartisan think tank
based in Washington, D.C. She was also the founding editor of Digital First Media’s Project Thunderdome in New York City. Prior to that, Robyn spent a decade with the (now-defunct) New York Times Regional Media Group, serving as the company’s director of editorial innovation and as the top editor of three dailies: the StarNews in Wilmington, N.C., the Ocala (Fla.) Star-Banner and the TimesDaily in Florence, Alabama.
A graduate of the University of North Carolina at Chapel Hill, Robyn started her career as a reporter in suburban Pittsburgh and later in Asheville, N.C. She taught digital journalism at Georgetown University and has presented at conferences and workshops across the U.S. and in Europe. A four-time Pulitzer Prize jurist, she currently sits on the boards of directors for the News Leaders Association, the National Press Foundation, the UNC Hussman School of Media and Journalism’s Board of Advisors and the North Carolina Open Government Coalition.