Sitara Nieves

Vice President, Teaching and Organizational Strategy

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Sitara Nieves is Vice President, Teaching and Organizational Strategy at The Poynter Institute. Her portfolio includes the Digital Transformation Program and leadership training for newsrooms across the country.  She previously worked as executive director of On Demand for Marketplace/American Public Media, launching successful podcasts, newsletters and on demand audio and video products and significantly expanding digital audience and revenue. Nieves’ prior roles at Marketplace included leading Marketplace’s newsroom, and serving as executive producer of Marketplace’s broadcast shows.

Before joining Marketplace, Nieves spent four years at WNYC, where she focused on radio and digital strategy. She also worked for The Economist, where she wrote stories and launched and edited podcasts and video series, and has taught audio storytelling to graduate students at Columbia University’s journalism school. Nieves began her career as a reporter and photographer, and was a 2019 Fellow at the Sulzberger Executive Leadership Program at Columbia University. 

Nieves is certified as a workplace mediator, and is a certified trainer of conflict resolution.