Sitara Nieves

Faculty, Poynter

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Sitara Nieves joined Poynter Faculty in the winter of 2021.

Nieves comes to Poynter after nine years with Marketplace — including five as a senior producer and executive producer for the acclaimed Marketplace program, featuring Kai Ryssdal. Starting in 2017, Nieves was the executive director of On Demand, the Marketplace unit that creates podcasts, newsletters and on demand audio and video content. 

In this capacity, Nieves helped Marketplace triple its monthly podcast audience, which has now reached 12 million downloads. She combined her role as the top editor for numerous audio journalism products with a sales and entrepreneurial acumen that has expanded revenue and generated grants and major donor gifts. She developed the vision and strategy for such hit Marketplace podcasts as “Make Me Smart,” and “This is Uncomfortable.”

Before joining Marketplace, Nieves spent four years at WNYC, where she helped lead radio and digital strategy for shows including “The Takeaway.” She has worked as a multimedia journalist for The Economist, and has taught audio storytelling to graduate students at Columbia University’s journalism school. 

For Poynter, Nieves will bring her experience and success to teaching and coaching news professionals in leadership and change management, as well as the journalism craft and ethics around podcasting and audio storytelling.