Tim Griggs

Tim Griggs is an independent consultant and advisor to media organizations around the world, primarily on digital subscriptions and membership, audience-centric practices, revenue diversification, newsroom transformation and digital strategy. He’s the global program director of the Facebook-funded Accelerator program, a coach in the Knight-Lenfest Newsroom Initiative at both UNC-Chapel Hill and Arizona State University, co-creator of the American Press Institute’s Better News hub, and co-author of Table Stakes: Getting in the Game of News.

Tim began his career as a journalist and was the executive editor of the Star-News in Wilmington, N.C. In 2008, he joined The New York Times as director of strategic planning, where he helped envision and articulate company strategy; one of the most significant of those initiatives was determining whether and how to charge digital consumers for content. In 2011, he became director of paid products, leading the cross-functional team responsible for The Times’s digital subscription business. Tim left The Times in 2013 to be publisher of the Texas Tribune, a nonpartisan, nonprofit startup in Austin.

He’s a former board member of the Institute for Nonprofit News, a 2014 Reynolds Journalism Institute fellow (studying the application of growth hacking for digital news audience growth), a 2013 Knight Foundation-funded fellow (investigating business models for non-profit news organizations), and a 2010 Fellow at the Sulzberger Executive Leadership Program at Columbia University.