Mission & Vision

The Poynter Institute has grown from a storefront in sunny St. Petersburg, Florida, to the world’s most influential school for journalists.

Poynter is an instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens. We serve not only 21st-century democracies, but those in corners of the globe where people who honor freedom and self-government struggle against tyrants and autocrats.

By supporting the Poynter Institute, you fortify journalism’s role in a free society. Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies. We prepare journalists worldwide to hold powerful people accountable and promote honest information in the marketplace of ideas.

Founded in 1975, Poynter is an inspirational place but also a practical one, connecting the varied crafts of journalism to its higher mission and purpose. From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers.

Poynter specializes in:

  • Ethics and fact-checking
  • Reporting and storytelling
  • Developing journalism’s leaders
  • Advancing newsroom diversity
  • Strengthening local news companies