To a 1-year-old, print magazine seems like a broken iPad

YouTube | MEDIA Schiff

What does it really mean to be a digital native? This video shows a baby playing intuitively with an iPad, then struggling to understand why a print magazine doesn't respond the same way. As the video's creator explains, "For my 1-year-old daughter, a magazine is an iPad that does not work. It will remain so for her whole life."

Related: Tablet owners read more news than they did before

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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