6 questions to guide the way you engage with your audience

Audience engagement is more than just a buzzword — it's an essential part of journalism. By focusing on three topic areas — transparency, listening and outreach — you can build trust and engagement with audiences in today’s political landscape.

Here's a checklist to help you get started with meaningful audience engagement from Jennifer Brandel, founder and CEO of Hearken:

  • How are you creating opportunities for participation?
  • How and how often are you letting people know they can participate?
  • What rewards are you offering for participating? Would you act on those rewards?
  • How are you thanking and acknowledging people's participation?
  • How does their participation actually influence the work you do?
  • Where can they see their participation mattering / influencing the work you do?

Looking for more ideas? Come to Room for Trust: Creating Space for Real Engagement, a one-day Poynter workshop in San Francisco on April 21, 2017.

Taken from Lessons from #10YearsUP, a Poynter workshop supported by the Robert R. McCormick Foundation with takeaways and resources gathered at Poynter NewsU.

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    Vicki Krueger

    Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager.


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