About 20 traditional media outlets now use Tumblr

Business Insider
"It seems like all of these guys have been eager to experiment with emerging platforms," says Tumblr creator David Karp. "The most exciting part is seeing publishers like BlackBook and Newsweek finding unique ways to use Tumblr that are hugely complementary to their normal publishing routine."

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.


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