Ad campaign: Florida has more newspaper readers than alligators

National Newspaper Week begins Oct. 6, and its organizers have released 37 state-specific ads celebrating the Daily Miracles. Most take a fact about the state they serve and compare it to statistics about newspaper readers, such as Louisiana's "Who dat? Dat’s Louisiana’s newspaper readers filling the Superdome 36 times!"

Here are some of my favorite ads from the series. Click to view bigger versions.

Minnesota may have a lot of loons, but you're not loony if you read the newspaper!
Oregon produces more than a million barrels of beer. But it produces more adults who read the newspaper, in whatever condition.
Georgia's ad takes a similar agricultural tack, and urges that you "plant your seeds in Georgia newspapers."
Finally, Florida would like you to know it has more newspaper readers than alligators.
  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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