AOL doubles down on Web-to-magazine model with launch of 'Huffington' for iPad

New York Times | Mashable | Capital New York

This free preview issue of Huffington magazine will come out Thursday.

The Huffington Post launches an iPad magazine on Thursday called "Huffington," building on a Web-to-magazine publishing model AOL pioneered with Distro.

The weekly publication will offer a slower pace than the website, anchored by a few long-form journalism pieces (4,000-8,000 words), plus commentary, photo essays and data visualizations. It will largely resemble a Newsweek-style print magazine, Lauren Indvik reports. But it also will have digital enhancements like article commenting, sharing, and (gasp!) outbound links.

Christine Haughney reports the magazine has 24 editorial staffers and its content will be "new and separate from that of the rest of the [Huffington Post] site." However, the official press release says the magazine will repackage the best of the 70 to 80 original stories that HuffPost's "nearly 500 editors and reporters" produce each day. Expect to see a mix.

The magazine will cost 99 cents an issue, $1.99 a month or $19.99 a year, after a one-month free trial. Another interesting wrinkle: "Users can get an additional free month if they provide the magazine with their zip codes and email addresses," Joe Pompeo reports, valuable data that Apple only shares with publishers when a user gives permission.

Earlier: AOL websites give best stories a second life in weekly iPad magazines (Poynter).

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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