AP expands deal with LiveU to enhance video coverage of live events

Journalism.co.uk

The Associated Press announced a new deal with LiveU, a video technology company, to enhance its live video capabilities.



Journalism.co.uk's Alastair Reid explains:


The new deal means AP will be able to use LiveU's mobile video technology for better coverage of live events, which it has already used to report from the hospital in Pretoria where Nelson Mandela is being treated.



"Every major news story that breaks will have live coverage from a video eye-witness within minutes of it happening," Sandy MacIntyre, AP's director of global video, told Journalism.co.uk. "When journalists arrive on the scene their first thought is going to be ‘we need to get on air live’ – this new technology allows them to do that quickly and cost-effectively.”

The announcement comes one month after the AP purchased a minority stake in Bambuser -- a service that lets users watch, broadcast and share video. At the time, MacIntyre said in a release: "User-generated video content of live and breaking news is the new frontier of news generation."



Other news organizations are trying to find ways to make it easier for reporters to create decent quality videos. Some are using Videolicious, an iOS app that lets journalists quickly create videos that incorporate audio, stills, interview footage and B-roll from their phones.

  • Mallary Jean Tenore

    As managing editor of The Poynter Institute’s website, Poynter.org, I report on the media news industry, edit the site’s How To section, and moderate the site's live chats. I also help handle the site's social media efforts, and teach social media sessions on the side.

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