Ask These 10 Questions to Make Good Ethical Decisions

1. What do I know? What do I need to know?
2. What is my journalistic purpose? 
3. What are my ethical concerns?
4. What organizational policies and professional guidelines should I consider?
5. How can I include other people, with different perspectives and diverse ideas, in the decision-making process?
6. Who are the stakeholders -- those affected by my decision? What are their motivations? Which are legitimate?
7. What if the roles were reversed? How would I feel if I were in the shoes of one of the stakeholders?
8. What are the possible consequences of my actions? Short term? Long term?
9. What are my alternatives to maximize my truthtelling responsibility and minimize harm?
10. Can I clearly and fully justify my thinking and my decision? To my colleagues? To the stakeholders? To the public?

  • Bob Steele

    Bob Steele asks and answers lots of questions on a wide range of ethics, values, reporting and leadership issues. In his role as the Nelson Poynter Scholar for Journalism Values he has taught hundreds of workshops and thousands of journalists and media leaders at Poynter seminars since 1989.


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