Atlantic editor: Twitter a 'wonderful recommendation machine' for long-form journalism

The Atlantic

In an interview at the Aspen Ideas Festival, Atlantic editor James Bennet says Twitter has not hurt long-form journalism and has, in fact, helped his magazine.

Twitter, for us, has been a wonderful way, a new way to engage people with our magazine content, as well as all the Web content we do. It's amazing to watch, because you can see it happening, the way a story in a new issue or sometimes in an issue published 20 years ago, will get discovered and passed around on Twitter, and it is this wonderful, wonderful recommendation machine.

Bennet has been credited with the magazine's digital reinvention and turn to profitability.


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