July 27, 2011

Dallas Observer
Seven full-timers and two part-timers lose jobs with Quick’s demise. Dallas Morning News publisher Jim Moroney says closing the free weekly was “a difficult decision, but frankly, it had been mostly a break-even proposition for the past few years.” (When the tabloid launched in 2003, Moroney said he expected it to be profitable in about three years.)

Look, I was very, very excited and very, very invested in the creation and launch of Quick in ’03 and took a lot of pride in it and felt very personal about it. It was something we developed on my watch, and that makes it all the harder that you’re going to shut it down.

The paper’s goal at launch was to reach “time-starved” professionals who are “always on the run.” In June, the Baltimore Sun turned its youth-aimed daily into a weekly and beefed up its website, saying “this move acknowledges younger consumers’ media habits – they go online repeatedly throughout the day.”

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From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August…
Jim Romenesko

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