Becoming an Entrepreneurial Journalist: From Idea to Implementation

Determining whether your idea has potential as a business is a fairly simple equation:

  • How much will it cost to produce your product or service?
  • How much will people pay for your product or service?
  • How many people will pay for your product or service?

The bottom line: If it costs more to produce your product or service than people are willing to pay, you don’t have a business. Yet. As you work through the product development process, look for opportunities to increase the amount of revenue you’re seeking and decrease the costs.

Taken from Becoming an Entrepreneurial Journalist: From Idea to Implementation, a self-directed course by Mark Briggs at Poynter NewsU.

Take the full course

  • Profile picture for user vkrueger

    Vicki Krueger

    Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager.

Comments

Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon