Belo iPad apps build in Facebook, Twitter sections


Since smartphone and tablet owners are more interested in social networking apps than news apps, what's a news organization to do? Michael Depp writes that KHOU-TV in Houston and other Belo TV stations have decided, "If you can’t beat ’em, embed ’em." The stations' iPad apps include whole sections that simply let users access their Facebook and Twitter accounts, so they don't have to leave the news app when they get the social itch. || Related: Even on smartphones, your news is more likely to be found through social media

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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