Bloomberg plans Businessweek-style 'design innovation' across all platforms


In a memo to staffers, Bloomberg Media Group CEO Justin B. Smith lays out marching orders for the company amid standard media-CEO pronouncements ("Technology is disrupting every distribution platform. Consumers are redefining decades-old consumption habits").

The company plans to shift "our focus to global business in order to attract and engage an even broader audience of business decision makers." It wants to build "a portfolio of new digital assets that better align our content offerings to global business audience segments." It's going to put more money into print and radio, and "compete vigorously with a strong and expanding global television product."

Smith says "Bloomberg Businessweek’s sensibility and range — witty, visual, forward-looking and global — will power our march into the larger global business audience across all platforms, while maintaining weekly print editions." And it will use Businessweek's approach to design in particular:

In an increasingly commoditized media landscape, great design can be a powerful differentiator. Bloomberg Businessweek’s revival has been in large part due to the brand’s success with design innovation. Our strategy calls for applying a similar design standard to all of our media platforms.

Herewith, some of Bloomberg Businessweek's covers over the past year.

In February, Bloomberg Businessweek did six separate covers about the minimum wage.

And while this wasn't on the cover, in January its artists engulfed Martha Stewart in flames.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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