'Bloomberg wants to be the most influential news organization'
Over the years, Blooomberg, has continued to add a lot of terminal subscribers. The website was a gravy boat. We could get by with that. But the company wants to be the most influential news organization -- and the web is the way to take advantage of of it.
The editor writes on the Bloomberg Blog that "we’ll embrace the flexibility of the web so that our users get the smartest experience possible in the least amount of time. For example, if video conveys the message better and more richly, you’ll get the video."