'Bloomberg wants to be the most influential news organization'

paidContent.org

That's what Bloomberg Businessweek Josh Tyrangiel tells David Kaplan in an interview about Bloomberg.com's redesign.

Over the years, Blooomberg, has continued to add a lot of terminal subscribers. The website was a gravy boat. We could get by with that. But the company wants to be the most influential news organization -- and the web is the way to take advantage of of it.

The editor writes on the Bloomberg Blog that "we’ll embrace the flexibility of the web so that our users get the smartest experience possible in the least amount of time. For example, if video conveys the message better and more richly, you’ll get the video."

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

Comments

Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon