Bonnier magazine iPad subscriptions to cost more than print

Ad Age
Nat Ives reports that magazine publisher Bonnier will roll out the first of several iPad magazine subscriptions in the next few weeks. iPad subscription rates will exceed their print equivalents:

"A year's worth of Popular Science in print, for example, runs you $12 if you order through the magazine's website and $10 if you find it on Amazon. A year on the iPad, however, will cost you $29.95. That's 83¢ a print issue through Amazon, but $2.50 an iPad issue."

Bonnier will launch Popular Science in early June, followed by Popular Photography, Sound & Vision, TransWorld Skateboarding and Islands over the rest of the summer.


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