Boston.com unveils responsive redesign as it begins competing with the Globe

Boston.com has freshened up for the spring, making it better prepared to compete across all platforms against its paywalled big brother BostonGlobe.com, a responsive pioneer.



The free news source's responsive site is now in beta on both mobile and desktop, according to a press release. (Baseball fans will get a kick out of Boston.com's new error page.)



Last year, Globe editor Brian McGrory told Poynter about his plan to "untangle" the company's two websites, saying the difference between them wasn't clear to “many people in this community and people in this newsroom.”

Last month, McGrory said in a memo that Boston.com “will remain a news site at its core, but with a sharper voice that better captures the sensibilities of Boston.” He said the two sites "will live happily and healthily apart. And yes, they’ll even compete with each other."

BostonGlobe.com is the premium site, but the Globe recently announced it would loosen its hard paywall and have a 10-article-per-month meter instead.

The only content the two sites will share going forward, Nieman Lab reported in March, is video.

  • Sam Kirkland

    Sam Kirkland is Poynter's digital media fellow, focusing on mobile and social media trends. Previously, he worked at the Chicago Sun-Times as a digital editor, where he helped launch digital magazines and ebooks in addition to other web duties.

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