finds that Google+ is great for viral sharing

Inside Breaking News
Cory Bergman of's Breaking News shares observations from using the new Google+ social network to distribute news. Among the lessons: People love to reshare posts to their friends, even more than they like to comment on them. This is "an early sign of how viral stories can rocket throughout the network," Bergman writes. On some Google+ posts, Breaking News has seen Facebook-level engagement, despite having just 1/25 the fans as it has on Facebook. Also, unlike Facebook or Twitter, Google+ allows you to edit your posts, which means a news org can update as a story develops rather than having to create multiple posts. || Earlier: 3 missing pieces for Google+ as a news platform.

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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