Businessweek's provocative hedge-fund cover

The cover of Bloomberg Businessweek's July 15 cover tackles the gap between hedge-funds' reputation and their performance in a memorable manner:

Asked about whether the placement of the arrows was intentional, Bloomberg Businessweek spokesperson Rachel Nagler said via email "Could be up to the reader to decide...but we do take great care to be very precise when creating our covers."

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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