BuzzFeed asks potential applicants to make a PB&J

A BuzzFeed job listing for a Support Specialist takes an outside-the-box (or is that outside the breadbag?) approach to gauging applicants' skills. To apply:

Instead of a cover letter, please send us instructions on how to make a peanut butter and jelly sandwich. Text, images, video... the format for your PB&J tutorial is up to you, as long following your instructions results in a really delicious sandwich.

"Cover letters are often boring and this seemed like a more fun, illuminating way to get a sense of how a job applicant communicates," Alice DuBois, who is BuzzFeed's product lead for editorial tools, tells Poynter.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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