Can old people save newspapers?
And no, I'm not talking about Warren Buffett. I'm talking grandmas, grandpas, all my rapid-ear-hair-growing party people, because Pew's Internet & American Life Project reported today that as of April 2012, more than half of United States residents over 65 are online. Geezers are on Facebook (34 percent are on it, 18 percent are on every day) and the email (86 percent, 48 percent of those every day), and 70 percent of seniors go online at least once a day.
Earlier this year, Pew's State of the News Media reported that people over 65 are still newspapers' most avid consumers, even if their numbers are falling as well.
The most recent Pew research on where different generations get news shows that seniors are also the fastest-growing consumers of news online.
If newspaper publishers figure out how to connect these dots, it could impact attendance at future-of-news seminars for at least a decade.