Capital expects its political coverage will drive more paywall sales than its media reporting

Politico CEO Jim VandeHei says Capital's planned $5,990-per-year paywall is aimed more at customers of politics and policy news:

Although New York is the media capital of the world, VandeHei expects Capital’s coverage of government, as opposed to its media content, to be the bigger sell.

“We always said, with media, we’re taking ourselves out of our natural comfort zone and in a more clogged area,” he said. “We’re going to have to sell it in a unique way. I think most policy people will not pay for media coverage.”

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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