The chart that shows why iPad apps are so appealing to news orgs

Reynolds Journalism Institute

Roger Fidler's survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.

RJI device owners keeping up with news

A few other findings:

  • iPad users said they spend 6.1 hours per week "keeping up with the news."
  • Younger iPad users, ages 18-34, said they spend 7.3 hours per week "keeping up with the news."
  • 84 percent of iPad users ages 18-34 said they use it for "keeping up with the news"

Related: Half of iPad owners still subscribe to print media (Poynter) | Study: Tablet users more likely to buy magazines, e-books than news, newspapers (Poynter) | New York Post drops iPad Web paywall (NY Convergence) || Earlier: ABC News iPad app changes by time of day (Poynter) | "Huffington" iPad magazine launches (Poynter).

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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