Claim: Hard news pays off for newspapers websites

AdAge.com || prweb.com
Nat Ives reports newspaper websites get more ad revenue from articles about serious topics like the Gulf oil spill than from traffic bait like stories on celebrity scandals. Articles about unemployment benefits brought newspaper sites the most-lucrative combination of traffic and ad revenue this summer, according to Perfect Market. || Read its release.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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