CNN's ratings for missing plane on par with election coverage

Bloomberg Businessweek | Pew

Laugh it up, Jon Stewart: CNN's coverage of Malaysia Airlines Flight 370 drew average weekly ratings on par with the 2012 U.S. presidential election, Eric Chemi reports.

"Let media critics howl," Chemi writes. "In truth, viewers come in droves to CNN when there are big global news events. For all the talk about the increasingly fragmented world of television audiences, CNN’s saturation-coverage strategy works."

Almost half of the people surveyed by Pew thought media outlets provided the right amount of coverage of the missing plane.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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