CTO: 'GOOD isn't trying to become a reddit for social good'


So far the brass at GOOD hasn't been too specific about why plans for their brand/magazine/marketing agency required them to fire most of their editorial staff. Douglas Sellers, the company's chief technology officer, went on Quora Tuesday to answer former Managing Editor Megan Greenwell's comment to CJR that the GOOD bosses “said they wanted to be a Reddit for social good.”

"GOOD isn't trying to become a reddit for social good - in a lot of ways reddit is already that," Sellers writes.

GOOD was founded to do as much good in the world as possible and doesn't feel like simply publishing content is going to accomplish that goal as much as it would like. We needs to mobilize and organize a larger community of people than we employ and we felt like asking people to get involved without giving them a way to get involved (via a one way publishing only platform) was very hypocritical. We feel the need to go beyond just telling people what to do or bringing things to their attention and want to start finding ways to not only inform people but also to give them ways to make a difference.

Sellers also writes that the GOOD bosses think GOOD Finder, a Reddit-like tool that lets members submit and vote on links, "is more of a feature than a product."

Look for us to roll out a platform that helps people do good in the world with a combination of our (paid) editorial content as well as a variety of crowd sourced and crowd mobilized content/actions/events and other mobilization opportunities.

Previously: GOOD magazine lays off most of its editorial staffers | GOOD magazine posts thank-you video featuring laid-off staffers | GOOD magazine addresses editorial staff layoffs | How things went bad at GOOD magazine, what’s next for fired staff and the company they left

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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