Daily Caller promotes gun giveaway next to story related to Colorado theater shooting

The Daily Caller | JimRomenesko.com

The Daily Caller is promoting its weekly gun giveaway in an ad placed next to a story related to the Colorado theater shooting. The headline for the story reads, "Tea party leader tells media to stop 'false and reckless reporting' after Batman shooting"; to the right is an ad that says, "Who should Romney select for VP? Click to enter The Daily Caller gun giveaway."

Click for larger image.

The ad cycles through with a variety of others.

Jim Romenesko pointed out a similar issue on the Denver Post's website, where a banner ad on the theater shooting story promoted a shotgun demo. The newspaper has taken down the ad.

Related: ABC News speculates theater shooter James Holmes linked to Tea PartyHow news spread of Colorado theater shootingJessica Ghawi, ‘aspiring sportscaster,’ dies in Aurora shootingReddit covers the Colorado movie theater shooting

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.

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