Dallas Morning News to drop paywall Oct. 1

The Dallas Morning News


On Tuesday, The Dallas Morning News' online content "will be accessible to everyone, free of charge," a company press release says. It will also offer a premium service with "enhanced design and navigation, limited advertising, and access to unique subscriber benefits" to print subscribers; nonsubscribers will pay $2.99 a week, the release says.



Eric Celeste reported in August that the paper would lose its paywall.



The new site will be "radically different," Sheryl Jean writes.

Readers of the paid site will see an image-oriented, collage display with far fewer ads (Web pages maintained by third parties also may contain ads). Eventually, more personalization and a loyalty program will be added to the site.



The free site will look just like The News’ current website with advertisements.

“The pay wall solution hasn’t worked,” Jason Dyer, the News' chief marketing officer, told Jean. “The pay wall didn’t create a massive groundswell of [digital] subscribers.”

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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