Dumenco: Huffington Post's summary of popular Ad Age story drove just 57 page views

Ad Age

Simon Dumenco says he has a case study to back up his criticism of The Huffington Post's "unethical" aggregation practices. In June, Dumenco compared the conversation on social media regarding two different events that occurred the same day: Apple's iCloud announcement and former U.S. Rep. Anthony Weiner's admission that he had sent a lewd photo of himself to a woman via Twitter. Techmeme's "mimimalistic" aggregation approach — a headline and a snippet — brought 746 page views, according to Google Analytics. Huffington's "short but thorough paraphrasing/rewriting" brought 57, Dumenco writes, although the site is "vastly bigger" than Techmeme. || Related: Huffington announces new celebrity and culture sites.

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.

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