DVorkin: 'Forbes.com traffic has nearly doubled'

"I remember when I returned to FORBES 20 months ago. One of the first things we did was to put a page-view counter at the top of every post. ... Some of the early page-view counts embarrassed staffers and contributors. They would quickly cry for home page promotion, thinking that would boost their traffic," writes Lewis DVorkin, Forbes' chief product officer, in a piece about the tools and strategies the magazine is using to promote long-form journalism. "Fast-forward to today. I can’t remember the last time someone requested home page promotion to drive page views to their short or long stories." || Related: A.J. Daulerio on Gawker: “Traffic is still important, of course, but I just think we can shift the priorities a bit and make the site work for the writer instead of the other way around” || Previously: How Long-Form Journalism Is Finding Its Digital Audience (Forbes) | Forbes.com contributor says publishing platform ‘allows me to make OK money working part time.’ | Trolling the Internet with 'If I Were A Poor Black Kid'

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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