' "The Early Show" is a morning program for viewers who aren't morning people'
The New York Times
"CBS’s morning show is at times so soberly focused on hard news that it looks almost like PBS or C-Span," writes Alessandra Stanley about "The Early Show," which is a distant third in ratings behind "Today" and "Good Morning America." The hard-news focus of "The Early Show" is a sharp contrast to its rivals, which "serve the news the way some mothers disguise the spinach." "The Early Show" started a recent show with a report on unemployment; its rivals told viewers about a wife missing in Aruba and wondered whether Amanda Knox would reunite with her Italian boyfriend. Thursday, CBS stayed on the news of Steve Jobs' death well after its competitors had moved on to stories about a missing baby and Kristen Stewart, the star of "Twilight."|| Related: Ratings lead of "Today" narrows over "Good Morning America"