Economist CEO foresees rapid audience shift from print to tablet

Guardian

Andrew Rashbass tells Roy Greenslade that U.S. readers of The Economist expect to largely abandon the print product in the next two years, moving quickly to tablets. Greenslade reports:

The Economist's own research reveals that 28% of its readers already own a tablet, with a further 23% expecting to own one within a year.

A survey of the Economist's US subscribers asked those aged over 40 how they read the Economist – more than 95% said they read it in print. But when asked how they expect to read it in two years' time, the number expecting to do so in print fell to 35%.

"I've never seen a statistic like it," Rashbass said.

Related: Joshua Benton at Nieman Lab points out a problem for news organizations trying to plan investments in e-books and Kindle editions: Amazon never discloses how many e-readers it has sold. "If sales numbers really are impressive," he challenges Amazon, "shout them from the rooftops!"

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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