Economist launches a daily edition for your phone

The Economist | The Guardian

The Economist launched a new product on Thursday, The Economist Espresso, that's a daily weekday mobile edition of the magazine. The Economist, which is a weekly, announced the new product on Thursday.

"It distills what's important from the news, giving you a concentrated shot of global analysis that can be consumed quickly as part of your morning routine." Here's the full video:

Mark Sweney wrote about Espresso for The Guardian on Thursday, noting in the subhead that it "will be 171-year-old weekly magazine’s first daily edition." It's free to digital subscriber and $3.99 a month otherwise, he reported.

Chris Stibbs, chief executive of the Economist, said the new product opens up a market of potentially 200 million online readers.

“There is a huge market out there we couldn’t get to in print that we can potentially reach now,” he said.

Comments

Related News

Related Training

 
Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon