Election traffic was historic for Politico, Post, CNN

Nieman Journalism Lab

Election-night Web traffic was historic for Politico, The Washington Post and CNN, reports Nieman's Justin Ellis. It also surged at BuzzFeed, where unique visitors rose 20 percent over an average day, editor Ben Smith told Ellis, who writes:

For places like BuzzFeed and HuffPost Live, the recently launched streaming video network from The Huffington Post, the challenge is emulating the style, but not necessarily the substance, of traditional media. For BuzzFeed, that means setting up bureaus and putting reporters on the trail. For HuffPost Live, that means reports from the field, check-ins with bureaus, and empaneling a group of experts. ...

Between its main site and embedded video players on other parts of the Huffington Post, HuffPost Live saw more than 1.5 million viewers, with 300,000 uniques to HuffPost Live itself. At its peak, Sekoff said, HuffPost live had 212,000 concurrent streams. On election night, the average length of visit for HuffPost Live was around 12 minutes, [HuffPost live chief Roy] Sekoff said.

Sekoff said people came to the site because of its different approach to news, which aims to put hosts, reporters, experts, and the audience all on the same level. “We weren’t trying, as we never have tried, to replicate the TV experience,” he said.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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