Financial Times launches Web app to avoid Apple's fees and restrictions

All Things D

The Financial Times has launched a Web app that delivers content to tablets and mobile phones without going through Apple's iTunes store. The advantage is that the FT keeps control of the subscriber data and avoids paying Apple a 30 percent share of subscriptions. All Things D calls it the "first major attempt" by a publisher to create an HTML5-based app, though as we've noted earlier, The New York Times, The Huffington Post and NPR have experimented with them. || EARLIER: Aside Magazine app runs on any tablet, shows what developers can do with HTML5

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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