Five ways to get readers talking and posting on social media

For many content creators, social media offer ideal platforms to drive two-way communication — through discussion and debate around news and current events and through encouraging readers to share a wide range of viewpoints by creating and posting their own comments, op-eds, photo and videos.

Here are some ways you can motivate readers to get involved in a two-way conversation, regardless of the platform.

  • Ask a question or solicit comments from your audience related to the topic or issue in your story.
  • Be visual. Use a photo with your comment to drive your point home and encourage responses.
  • Use your position as a journalist to solicit views and opinions — as well as facts. (Think of this as giving people an opportunity to vent and share feelings around a situation.)
  • Ask for sharing and retweeting. If you’d like people to pass your post or links along, say so.
  • Comment back: Engagement is about building a conversation.

Taken from Social Media: Strategies and Tools for News, a self-directed course by Susan Mernit at Poynter NewsU.

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    Vicki Krueger

    Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager.

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