'The Fracking Song' made an important energy issue both entertaining and accessible

Poynter.org
The song is a good reminder that it’s important to give people options when it comes to consuming news, says ProPublica's Eric Umansky. “Journalists have many more tools in our toolbox than we did even five or 10 years ago,” he tells Mallary Jean Tenore. “We can be more creative in terms of how we tell stories, and we should take advantage of that.” Jay Rosen -- his student created the song -- says his 9-year-old and 14-year-old were able to sing the chorus to “The Fracking Song” after hearing it just once, in part because it’s so catchy.

It is also had some humor in it, which mixes with the serious subject without being offensive, and I think it’s fun to watch. I also think there’s another message: it’s cool to be informed, and not just for wonks. Music helps with that.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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