Google study: People use their tablets for fun at home

Google Mobile Ads Blog | ReadWriteWeb

A new study by Google shows what activities people do with their tablets: "91% of the time that people spend on their tablet devices is for personal rather than work related activities. When a consumer gets a tablet, we’ve found that they quickly migrate many of their entertainment activities from laptops and smartphones to this new device." And where they use them: All over their homes, but mostly "on the couch, from the bed and in the kitchen" while watching TV or eating.

Related: The evolution of iPad magazine designs (Atlantic Wire) || Earlier: Night owls read news on tablets, as mobile overtakes computer for at-home browsing (Poynter.org) | How people use smartphones and tablets and what it means for your mobile strategy (Poynter.org)

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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