Groupon-ing is relatively low-risk for magazine publishers, but...

Nieman Journalism Lab
Subscriptions are deeply discounted, so the main benefit of group-purchased subscriptions is the potential for subscriber retention. ("Get 'em now with the Groupon rate, get 'em next year at full price.") Greg Spielberg reports that since early June, 31 different magazine titles have attracted some 32,851 new subscribers.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon