With growth like Pinterest's, who needs a business model?

Wall Street Journal | RJMetrics

The Journal examines the business side of the fast-growing social network Pinterest, and finds there really isn't one. "Pinterest's monetization strategy isn't in the oven and it's not even off the baking table," board member Jeremy Levine said. Meanwhile, data analysis firm RJMetrics says Pinterest has more growth and sharing than Twitter did at the same stage. "Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community. To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets." || Related: WSJ creates a guide to Pinterest, on Pinterest | David Pogue reviews the site: "It’s like virtual scrapbooking" (New York Times) || Earlier: Sharing sites like Pinterest raise copyright concerns (Poynter) | It’s time for journalists to pay attention to Pinterest (Poynter) | How to adapt online news in the age of sharing (Poynter)

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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