The Guardian goes mobile with Kindle, iPad, Android editions

Inside Guardian.co.uk Blog

The Guardian is expanding on mobile platforms, says mobile editor Subhajit Banerjee. The company has launched the Guardian and Observer Kindle edition, which wirelessly downloads the newspaper to a subscriber's e-reader each day. Mobile Web traffic is now 10 percent of total digital traffic, and the iPhone app has been downloaded over 400,000 times. Coming next is an iPad app, which seeks to "redesign the newspaper exclusively in tablet form" with a single daily edition specifically curated for the iPad audience. Also coming soon is a Guardian Android app and a new product for the HP TouchPad called Guardian Zeitgeist, which I expect will resemble its trending-topics Web product by the same name. || Earlier: Guardian announces a digital-first strategy, significant print layoffs

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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