Guardian's 'Three Little Pigs' named top commercial of 2012


Adweek's Tim Nudd says the Guardian's "open journalism" advertisement is "the year's greatest mix of craft and storytelling—a rousing triumph in an industry that needed it." The ad also took home some hardware at this year's Cannes Lions competition. Nudd says the ad is:

Grim yet playful, mythical yet supremely modern, the spot has it all: a delightful conceit, an epic vision and deft execution from director Ringan Ledwidge. Putting The Guardian at the center of the swirl of 21st century life was a defiant rebuke to those who would question newspapers' relevance today.

Hey, I've had worse excuses to embed a video.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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